Octane Recruitment – Automotive Recruitment

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Posted: 03/12/2025
Job Ref: 29517

General Manager

Location: Dunstable
Salary: £50,000 - £90,000
Sector: Sales
Contract Type: Permanent
Reference: 29517

Job Description

General Manager
Location: Dunstable
Salary: up to £50,000 + bonus, OTE up to £90,000+
Hours: full time, 5 days a week, Saturday’s included
Ref: 29517

Are you a dynamic automotive leader with a proven track record of driving performance in a fast-paced used car environment? Our client is seeking a commercially-minded General Manager to take ownership of a high-volume used car operation, leading from the front to maximise sales, profitability, customer satisfaction, and team development.

What’s On Offer
  • Competitive basic salary with an uncapped OTE structure.
  • A senior leadership role with full autonomy to shape operations.
  • Opportunity to work with a dynamic, forward-thinking automotive business.
  • Company vehicle + additional executive benefits.

Key Responsibilities
  • Oversee the day-to-day running of a high-volume used car dealership, ensuring smooth operational delivery across Sales, Service, and Preparation.
  • Set and exceed monthly KPIs for sales performance, profitability, stock turn, and customer service.
  • Implement robust pricing and stocking strategies to maximise margin and optimise inventory mix.
  • Lead, coach, and develop department managers and wider teams to create a high-performance culture.
  • Ensure compliance with FCA regulations, company policies, and health & safety standards.
  • Maintain strong relationships with external partners, suppliers, and finance/insurance providers.
  • Champion an exceptional customer experience across all touchpoints.

About You
  • Proven experience as a General Manager, Sales Manager, or Dealer Principal within a high-volume automotive retail or used car environment.
  • Strong commercial acumen with the ability to analyse data, identify opportunities, and deliver results.
  • Inspirational leadership style with the ability to motivate teams and drive accountability.
  • Well-versed in stock management, pricing strategy, and modern digital retail processes.
  • Customer-focused, operationally sharp, and committed to continuous improvement.

Consultant: Jason Evans - Octane Recruitment
MDLOJ
 
Octane Recruitment is a leading recruitment agency specialising in Automotive, Motor trade, Engineering, OEM and various related industries.

We are recruiting across the UK for Service, Aftersales and Parts - Service Advisor, Warranty Advisor, Warranty Administrator, Aftersales Advisor, Service Team Manager, Senior Service Advisor, Service Manager, Aftersales Manager, Parts Advisor, Parts Administrator, Parts Supervisor, Parts Managers.

Octane Recruitment covers a variety of different sectors including Technical, Mechanical, Engineering, Sales, Service, Aftersales, Bodyshop, Fleet & Rental Management, Accounts, Finance, Marketing, & Payroll, Managerial, Logistics, Parts, Administration, Call Centre / Contact Centre, Senior Appointments, Head Office Positions and Confidential Appointments.